EE Impact

JDE Peet's

Netherlands · Food & Beverages

LeaveRussia detail: Scaling Back

Scaling back

JDE Peet's is an American-Dutch company that owns beverage brands, mainly coffee, tea and hot chocolate.

Status last verified 03/08/2026Source checked 21/08/2023Company website ↗LeaveRussia profile ↗

Decision trail

Decision date 18/08/2023 · Reference ↗

JDE Peet's (coffee brands Jacobs, L'Or, Tassimo) will stop selling foreign brands of coffee and tea in Russia before the end of the year. Only local brands will be represented in Russia. The owner of Peet’s Coffee is making a series of changes to its business to keep selling in Russia, offering a rare example of how some companies are charting a new normal as the Ukraine war rages on.

Local stats (LeaveRussia)

Glob.Revenue, mln.USD
8570

Status history since 2022

  1. 03/08/2026 scaling back · Imported from KSE LeaveRussia

Exposure profile

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