MINUS 417
LeaveRussia detail: Continue Operations
Minus 417 is a cosmetics brand specializing in skin and hair care products. The brand name comes from the geographical location of the Dead Sea, which is located at an altitude of minus 417 meters below sea level, the lowest point on the planet.
Decision trail
Decision date 14/10/2025 · Reference ↗
Israeli cosmetics brand MINUS 417 is officially represented in Russia through local distributors. Its products are sold in chains such as L’Etoile and through MBG Beauty. The brand’s website lists Russia among its countries of presence, indicating continued commercial activity.
Status history since 2022
- 03/08/2026 — operating · Imported from KSE LeaveRussia
Exposure profile
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Energy, transport and commodity exposure, supplier/customer links in the region and sanctioned-party proximity.
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