Bacardi

Business in Russia

Bacardi's Russia business grows as other booze makers leave country. The company continues to develop business in Russia and hires new employees. The NACP added the world's largest private alcohol company Bacardi to the list of international war sponsors. After the full-scale Russian invasion of Ukraine, Bacardi announced that it would stop exporting to Russia and stop investing in advertising, but it continues to do business in Russia and is actively looking for new employees there.

Decision trail

Decision date 06/05/2024 · Reference ↗

Paused exports to Russia and suspended advertising investments. Pledged $1M donation to Red Cross and Mercy Corps (office in Moscow). Bacardi, which announced a cessation of exports after the start of the war, continues to supply alcohol to the Russian Federation and bottling whiskey at a Russian factory. Bacardi continues to deliver to Russia, and the profit of the Russian branch of the company - Bacardi Rus - tripled in 2022 - from 1.5 billion to almost 4.7 billion rubles. Bacardi's Russia business growed as other booze makers leave country. But in 2023, revenue and profits began to decline slightly. The firm has almost completely suspended the supplies of some of its flagship brands, including Bacardí rum, Grey Goose vodka, Bombay Sapphire gin and other drinks. This has been recently confirmed by representatives of some leading Russian retail chains, and with their stocks of Bacardí drinks almost completely exhausted. In fact, Bacardí stopped supplies of a number of brands to Russia at the beginning of 2023, although prior to this significant reserves of these drinks were formed — sent mainly to catering enterprises.

Local stats (LeaveRussia)

Status history since 2022

1. 03/08/2026 — scaling back · Imported from KSE LeaveRussia

Exposure profile