Eterna
LeaveRussia detail: Continue Operations
ETERNA is an Austrian-German brand of high-quality men's and women's clothing.
Decision trail
Decision date 09/04/2025 · Reference ↗
The Russian fashion market may leave the distributor Retail Story. Currently, Retail Story has practically only one major brand left in its portfolio — Eterna, an Austrian manufacturer of men's shirts. This brand is little known on the Russian market, says Anna Lebsak-Kleimans, CEO of Fashion Consulting Group. However, sales of Eterna shirts are growing on marketplaces. According to a representative of Wildberries, in the first quarter of 2025, sales of these products increased by 90% year-on-year. At the same time, in absolute figures, the brand's turnover on the platform is small. At the same time, overall sales in the shirt category on the marketplace increased by 40%.
Status history since 2022
- 03/08/2026 — operating · Imported from KSE LeaveRussia
Possible sanctions matches
Name-based matches against EU/US/UK lists — verify identity before drawing conclusions.
Exposure profile
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Energy, transport and commodity exposure, supplier/customer links in the region and sanctioned-party proximity.
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