NielsenIQ
LeaveRussia detail: Scaling Back
NielsenIQ is a technology company providing data on the retail market and buying behavior in the FMCG industry.
Business in Russia
Nielsen Russia has begun including “new territories of the Russian Federation” in its FMCG market research. Ukrainians are outraged, and the headquarters of the research giant NielsenIQ has not responded to inquiries.
Decision trail
Decision date 15/03/2022 · Reference ↗
Suspending all consulting services business, will not seek new business for these services, and will halt all investments in Russia. The company will continue to provide its core retail measurement service and honor related legal commitments. In June 2025, Russian business NIQ used its social media channel to promote beer sales in the “new territories of the Russian Federation” — Donetsk, Luhansk, Zaporizhia and Kherson regions, which Russia announced it would annex in 2022, despite not fully controlling them. They now account for 2 to 3 percent of total Russian beer sales, he said, and that figure “continues to grow steadily.”
Local stats (LeaveRussia)
Status history since 2022
- 03/08/2026 — scaling back · Imported from KSE LeaveRussia
Exposure profile
Full exposure profile is a Professional feature
Energy, transport and commodity exposure, supplier/customer links in the region and sanctioned-party proximity.
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